ads@horsemansnews.com • western-english-halter sales rep • cutting-reining-working cowhorse rep
2007 Advertising Rates
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• 85 Line Screen for Black and
White Ads
• Color ads need to be 100 line screen at 150 dpi
--for newsprint & 300 dpi for
glossy pages
--Trim is 10" x 12" tall,
1/4" trim all sides
• SPOT COLOR is available at the following
--additional price:
------- Full & Jr. Pages $100
------- 1/2 & 1/3 pages $75
------- 1/4 pages $50
------- 1/8 pages $35 |
Stallion Showcase
(4.562 x 2.625) ...........................................
Color Stallion Showcase
(4.562 x 2.625) ...........................................
Trainers Directory ...............................
Business Cards ....................................
Classifieds ..............................................
---- - Buy 2 mos.
get 3rd mo. FREE!
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text
$55 per month
text
$95 per month (3 month min.)
$60 for 6 months)
$25 per month (3 month min.))
35¢ a word - $15 to add photo.
Bold face - $1 per word
Bordered Ad - $5 per ad
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Black/White |
Ad Size |
1x |
2-5x |
6-11x |
12x |
Sample Layout |
Full Page
9.25 x 11 |
$415 |
$385 |
$350 |
$330 |
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Jr. Page
6.875 x 8.25 |
$330 |
$310 |
$285 |
$270 |
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1/2 Page
H: 9.25 x 5.375
V: 4.562 x 11
|
$270 |
$250 |
$230 |
$220 |
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|
$210 |
$190 |
$170 |
$160 |
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1/4 page
4.562 x 5.375 |
$170 |
$150 |
$135 |
$125 |
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1/8 page
4.562 x 2.625 |
$95 |
$85 |
$70 |
$65 |
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| Place Ad Now! |
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Color |
Ad Size |
1x |
2-5x |
6-11x |
12x |
Sample Layout |
Full Page
9.25 x 11 |
$805 |
$755 |
$755 |
$705 |
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Jr. Page
6.875 x 8.25 |
$670 |
$650 |
$650 |
$605 |
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1/2 Page
H: 9.25 x 5.375
V: 4.562 x 11
|
$460 |
$440 |
$440 |
$420 |
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|
$360 |
$345 |
$345 |
$330 |
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1/4 page
4.562 x 5.375 |
$300 |
$275 |
$275 |
$250 |
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1/8 page
4.562 x 2.625 |
$200 |
$185 |
$185 |
$165 |
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| Place Ad Now! |
— Free Ad Production —
Our art department will produce
ads at no charge. This does not include special imaging.
Taking out backgrounds or special backgrounds are
priced per job.
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— Spot Color —
Spot color is available for
$100 per full
& Jr. Page, $75 per 1/2 & 1/3 page, $50 per
1/4 page & $35 per 1/8 page.
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— Payment —
All ads must be paid for in
advance, for the first month of advertising and then
additional ads may be billed witha 30 day net. All
90 day invoices will have a $25 late charge each
month and 18% finance charges. All returned checks
will be charged a $25 fee.
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— Contracts —
Contracts are required for all
6-time or more frequency discounts. Ad size may be
varied at any time and discount still applies.
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— Special Placement —
Front and back covers, center
spread and other premium positions are available
on a first come, first serve basis. Front cover includes
page 6, B/W FREE for story.
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— Ad
Copy —
Wording for
ads should be typed or printed neatly. Photos should
be professional quality. Each photo should be labeledwith name
& address. Include SASAfor fast return. |
— Proofs —
You are responsible for the proofing of your ad. Make
sure you supply us with a fax number or email.
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